Branding, Publication Design, UX/UI Design
Prep is a print publication, mobile app, and website exploring how design can impact personal food practices. Prep aims to equip eaters with the knowledge to make more informed choices and the tools to conquer the kitchen.
Prep was created as my senior thesis project in the undergraduate Graphic Design program at the Maryland Institute College of Art.
The American food landscape has increasingly become more and more confusing and tainted with corporate interest. It’s become incredibly difficult to find information about where our food comes from and even more difficult to understand what’s actually healthy.
The Prep publication offers articles on the intersection between food and sustainability, culture, technology, science, and health, as well as recipes and interviews. The goal of this publication is to provide transparent and unbiased information about food to conscious consumers.
Mobile Application & Website
A common perception about cooking is that it takes too much time. It can often feel overwhelming to plan meals and find recipes that are feasible to make. In addition, ordering food that arrives at your doorstep has never been easier, thanks to online services. If ordering food can be made easier, why can’t home cooking?
The Prep mobile app and website help streamline the process of cooking from recipes. It was developed with information gathered from a survey sent out to friends and family about cooking and meal planning preferences. The goal of this digital tool is to help home cooking become more convenient for those with busy schedules.
Process- Persona, Userflows for Mobile and Website, Wireframes
Prep was on display from May 11th to May 15th in the 2017 Undergraduate Commencement Exhibition.